Information Collected and Used
ESI's primary objective in collecting user information is to provide and enhance the Service and to enable users to easily navigate and enjoy the Service.
When you install any of the ESI games or applications, we may collect and record the information you provide us directly or voluntarily through platforms such as Apple Appstore, Google Play, Facebook and/or other social network(s) (collectively “Platforms”) in accordance with the policies and terms of the Platforms.
The types of personal information collected in accordance with the activities listed above may vary depending on the activity. This "personal information" is defined as information about you that can be used to contact or identify you. Personal information may include:
(1) Contact information (such as name and email address), (2) profile information that you volunteer (such as profile photo, gender, age or birthday, links to profiles on other social networking websites)(3) your user identification number or username of the pertinent social network, which is linked to publicly available information such as name and profile picture (4) the login email you provided to the pertinent social network upon registration, (5) username and password for our ESI’s login account system. Additionally, we may acquire information from you through (1) your access and participation in message boards on the Service (2) your email of a question to our customer support (3) your purchase of a virtual product of any type (4) other sources, including but not limited to newspapers and internet sources such as blogs, instant messaging services, other users of the Service to supplement your profile. Please note that because a third party site manages the purchases of virtual goods offered by the Service, we do not have access to your credit card details and billing information.
ESI may also invite you to share non-personal information about yourself which may include but is not limited to: (1) your age or date of birth; (2) your gender; (3) information about the hardware you may own; (4) your favorite websites, friend information (such as friends of yours that are also connected to our Service) and fan pages; (5) your physical location and that of your access device (collectively referred to as "non-personal information"). If non-personal information is collected for an activity that also requires personal information, ESI may combine your non-personal information with your personal information in an attempt to provide you with a better user experience, to improve the quality and value of the Services and to analyze how our Service is used.
The Service will also record game data (such as your player identification number, interactions with the game and with other players inside the game via server log files)..
In addition to information collected as described above, you may choose to share additional information about yourself throughout the Service, such as in games or on message boards. Any actions you perform with other players are considered public, and are at your sole discretion.
We may use your name, profile picture, email address and other information to notify you of new product releases, service notifications, and to solicit your feedback and input. Those emails will contain links for preference management and where appropriate, unsubscribe links should you decide you do not want to receive further emails.
Finally, any time you access the Service, we may collect aggregate information including but not limited to automatically collected data (such as IP Address, your device's operating system, browser type and language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of this activity; and mobile device identifiers (such as your unique device identification number (persistent/non-persistent, hardware type, medial access control ("MAC") address, international mobile equipment identity ("IMEI"), and your device name (“aggregate information”). We use this aggregate information to better tailor the Service to your
interests, to provide you more efficient customer support, and to overall enhance the Service.
In all cases of data access and collection, the information you provide will not be disclosed, rented, leased, loaned, sold, or otherwise voluntarily distributed to unaffiliated third parties and will be used solely for the purpose of providing you with and improving the Service.
Other Disclosure of Your Personal Information
You understand and agree that we may be required to disclose any personal information if required to do so by law or in good faith believe that such disclosure is reasonably necessary to avoid liability, to comply with legal process, including but not limited to a search warrant, subpoena, statute, or court order, or to protect our rights and property, or that of the public. Note that ESI is not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that ESI may receive.
Additionally, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, customer information may be transferred to ESI's successor or assignee, if permitted by and done in accordance with applicable law.
You may decide to provide us with another person’s personal information such as email address or phone number or user identification number of another web services so that the person may be invited to join the Service. We use this information to contact and, if necessary, remind that person that he or she has been invited to join the Service or receive content from the Service. We may disclose such information if required to do so in order to comply with legal process, as described above.
A cookie is a small data file that we transfer to your computer’s hard disk, generally to quickly identify a user's computer and to "remember" things about the user's visit, such as your preferences or a user name and password. The Service sends cookies to your computer when you access or view content of a ESI game. Information contained in a cookie may be linked to your personal information for purposes such as improving the quality of our service, tailoring recommendations to your interests, and making the Service easier to use. You can disable cookies at any time, although you may not be able to access or use features of the Service.
The Service may contain links to other websites. The fact that the Service links to a website or presents a banner ad or other type of advertisement does not mean that ESI endorses or authorizes that third party, nor is it a representation of our affiliation with that third party. ESI is in no way responsible for the privacy policies of these other websites to which you chose to access from the Service. Please be sure to read the privacy policies of those websites when exiting the Service.
Third-Party Advertising Companies
We may use third-party advertising companies to serve ads on the Service. We do not provide any personal information to third-party advertising companies on a non-aggregate basis. Our system and the third-party advertising technology may use aggregate information, non-personal information, ESI’s cookies on your hard drive and your use of the Service to target advertisements. In addition, advertisers may use other third-party advertising technology to target advertising on other sites. If advertisements are served to you, a unique third-party cookie or cookies may be placed on your computer. Similarly, third-party advertising companies may provide us with pixel tags (also called “clear gifs” or “beacons”) to help manage and optimize online advertising. Beacons enable us to recognize a browser’s cookie when a browser visits the site on which is beacon is located,
and to learn which banner ads bring users to a given site.
Changing or Deleting Your Information
You may review, update, correct or delete any personal information by changing the applicable information in your profile page on the Platforms. If you completely delete all this information, your account may become deactivated. If you would like us to delete your record in our system, please contact us and we will attempt to accommodate your request if we are not legally obligated to retain the record.
We have put in place reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes. Also please note that email and messaging systems are not considered secure, so we discourage you from sending us personal information through these mediums.
Policy Regarding Children
The Service is not geared toward children under the age of 13 and we do not knowingly collect personal information from children under the age of 13. If we learn that a child under 13 has provided us with personal information we will delete such information from our files as quickly as possible.
Last updated on: May 25, 2020